Because if Mom's Not Voting Like You Would, She's Doing it Wrong

nomomleftbehind.jpg

I'm sure a handful of wily degenerates have fantasized about rigging this year's election results in their favour. Or voting 30 times instead of once.

Given that you can't do either of those things without great risk, consider making your mom vote for your candidate of choice. She gave birth to you; we're sure she'd do it just to keep you from hitting her up for money this month.

As a volunteer project, several people from The Martin Agency and some VCU Brandcenter students launched No Mom Left Behind, a site that lets users send Mom a pro-Obama e-card, complete with cheesy template and personalized message.

The best part? It'll auto-populate your "card" (read: propaganda sheet) with news stories about how Obama champions stuff she cares about. (Choose from a set of topics, including technology, the economy, and taxes.)

Neat idea. Would've been neater if you could customize the candidate. (By now, even I'm sick of the Obamarama hype train.) Also, my e-card had a typo.

Come on, Martin. It's "Barack," not "arack." I don't know about your mom, but my mom notices that kinda stuff.

by Angela Natividad    Oct-30-08   Click to Comment   
Topic: Agencies, Online, Political   

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Comments



Comments

This had NOTHING to do with The Martin Agency. It was done by people who work at Martin on their own time.

Posted by: Mike Lear on October 31, 2008 10:26 AM

Also, the idea actually came from students at a certain advertising school. God forbid I put the name on here and get it incorrectly attributed. HA!

Posted by: Mike Lear on October 31, 2008 10:30 AM

Also, the idea actually came from students at a certain advertising school. God forbid I put the name on here and get it incorrectly attributed. HA!

Posted by: Mike Lear on October 31, 2008 10:30 AM

Also, the idea actually came from students at a certain advertising school. God forbid I put the name on here and get it incorrectly attributed. HA!

Posted by: Anon on October 31, 2008 10:31 AM

Also, the idea actually came from students at a certain advertising school. God forbid I put the name on here and get it incorrectly attributed. HA!

Posted by: Anon on October 31, 2008 10:32 AM

Mike, I can't tell whether or not you're being snarky. But, just to make you happy, I'll post ALL THE CREATIVE CREDITS sent to us by your buddy Raquel Gimenez.

People responsible for No Mom Left Behind include:

Chris Harrisson - Lead Development
Jeremy Misavage - Flash Development
Kelly Diaz - Copywriting
Julie Matheny - Copywriting
Raquel Gimenez - Art Direction
Patrick Simkins - Art Direction, Design
Mike Lear - Creative Director

That's a lotta Martin Agency creatives hanging out during off hours. You guys must be one big happy family.

Posted by: Angela on October 31, 2008 10:52 AM







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