'Beyond Your Expectations' Ain't Quite Up to Snuff

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Mexico invades Chicago O'Hare in a zealous attempt to show middle Americans it's "Beyond Your Expectations." Curious? Wander through Terminal 3 -- which serves 38 percent of O'Hare's traffic -- for a taste of this technicolor fiasco.

Through October, a Colonial-style kiosk will serve as soapbox for the Mexican Tourism Board. Pretty girls in Nano-chromatic sheaths will pass out flyers and obscure your line of sight with videos of, I don't know, tourists getting drinks made in their mouths. Or possibly pyramids.

Oh wait, this is all supposed to be beyond expectation. God, what a poverty-ridden tagline.

by Angela Natividad    Oct-16-08   Click to Comment   
Topic: Bad, Brands, Campaigns, Guerilla   

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