Brand Value Missing, Razorfish Returns, CMOs Angry

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- The majority of senior marketers - 55 percent - lack a quantitative understanding of brand value at their respective organizations, according to the results of a new Association of National Advertisers Interbrand survey, announced over the weekend at the ANA Annual "Masters of Marketing" Conference in Orlando, Florida.

- Now that Avenue A/Razorfish has rebranded as, simply, Razorfish, the required new agency website is up and running.

- Cadbury Gorilla gets yet another spoof.

- Hmm. Old client Akamai is getting into the ad business with the launch of Advertising Decisions Solutions, a behavioral targeting solution.

- Yawn. CMOs are angry with agencies and ad networks. This is a new sentiment?

by Steve Hall    Oct-21-08   Click to Comment   
Topic: Agencies, Research   

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