Cigarette Maker Offers People Chance to Control Billboard

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Jakarta-based agency SemutApi has created what its labeled the "first digitally interactive out of home advertising in Indonesia." That may be true but it's not the first worldwide. Anyway, the work is for...OMG...cigarette maker Djarum Super and is called The Bro & Cuy Super Show.

As art director Aria Gorba Hamdani describes, the work is "about two soccer addicts who are willing to do anything to be famous. So they went inside an LED screen billboard and perform cool and silly soccer moves as requested by anyone."

Passersby can text the board and request specific videos featuring Bro & Cuy to be played. There are ten videos in all. You can check out a video of the board here.

by Steve Hall    Oct-22-08   Click to Comment   
Topic: Mobile/Wireless, Outdoor   

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Comments



Comments

cool...

Posted by: adlover on October 22, 2008 11:32 PM

Nice. At least Southeast asia showing their teeth to embrace and accept open idea like this. Lets Hope it will create a wildfire the southeast asia marketing industry

Posted by: steve on October 23, 2008 3:14 AM





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