CK's 'New Movement' Campaign Prioritizes Spiritual, Physical Health
See models stretching and models in upward-facing fetal (is that a position?). They could all be Kate Moss, as far as we can tell, but they're all slightly meatier and CK probably wouldn't waste its dosh putting Kate in profile. (That's only half the bang for the buck!)
Jokes aside, "New Movement" is sublime work by Full Contact.