Creative Director Finds Lost Ring, Agency Dutifully Issues Press Release

OK. Everyone in unison now. "Awwwww...how sweet." Isn't that how you'd react to Mullen Associate Creative Director Bob Pirrmann getting his wedding ring back after losing it three month earlier in the four story, 200,000 gallon New England Aquarium tank? No? Right. Neither did we but it's still an interesting story.

Back in July, Pirrmann, a certified diver, was at one of the Aquarium's public dives where the agency wsas celebrating the launch of Sharks & Rays, an exhibit for which the agency created a campaign.

Thinking the ring was lost forever, Pirrmann gave up hope of ever seeing it again until this past Sunday when he received a call from the Aquarium informing him part time Aquarium diver Mike Whyte had found the ring nestled among, yes, finger corals at the bottom of the tank. Today, Pirrmann returned to the Aquarium for a dive with Whyte who showed Pirrmann just where his ring had been hiding for the last three months. A mini media frenzy ensued.

All parties went home happy. The media got its story. The agency got some press. Pirrmann got his ring back. And Pirrmann's wife got her man back having reattached Bob's balls which she'd been holding ransom since the ring was lost.