For Some, Football's Not a Game; It's Destiny

This Nike ad follows football players LaDainian Tomlinson and Troy Polamalu from birth to adulthood. They kick violently in their sonograms, leap coffee tables with a single bound and otherwise demonstrate a prematurely epic vigor -- until they meet, face-first, on the football field as adults.

Directed by David Fincher for Wieden + Kennedy. Background music -- which reminded me of the opera scene in The Fifth Element -- invests the playful cradle-to-scrimmage clips with uplifting, almost heroic scope.

by Angela Natividad    Oct-20-08   Comments (0)   
Topic: Brands, Celebrity, Commercials, Good, Sponsorship, Television