For Some, Football's Not a Game; It's Destiny
This Nike ad follows football players LaDainian Tomlinson and Troy Polamalu from birth to adulthood. They kick violently in their sonograms, leap coffee tables with a single bound and otherwise demonstrate a prematurely epic vigor -- until they meet, face-first, on the football field as adults.
Directed by David Fincher for Wieden + Kennedy. Background music -- which reminded me of the opera scene in The Fifth Element -- invests the playful cradle-to-scrimmage clips with uplifting, almost heroic scope.