Greenpeace Dusts JFK Off, Props Him Up, Pipes in Fresh Message

jfk-revolution.jpg

Adrants reader Molly sent us a spot in which JFK is reanimated and his words altered to promote sustainable energy technology.

CG technology was used to "remodel JFK's mouth word for word," according to the pressie. Produced by AKQA with help from The Ambassadors/Amsterdam for Greenpeace, it debuted last Monday at a press briefing in Berlin.

AgencySpy said it was "nearly as creepy as Crispin's reanimation of Orville Redenbacher." I wouldn't say that, but the speech did have the feel of disturbed funerary dust to it. Not to say the message itself wasn't pretty:


"Will we look into the eyes of our children and confess that we had the opportunity but lacked the courage; that we had the technology but lacked the vision?"

Advertising is inextricably tied to fantasy, and I guess there's something in fantasy that flirts with the idea of manipulating history. Here, appropriating the likeness, tone and affectation of a person, giving him a new message, and spreading it worldwide, was done with good intentions. But if we smile and nod to this, are we then saying it's okay to repurpose the dead, provided we're pushing a worldview and not just a product?

by Angela Natividad    Oct-30-08   Click to Comment   
Topic: Campaigns, Cause, Celebrity, Strange, Video   

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Comments



Comments

Oh come on Ang! Conan does better impersonations when his edit people cut the mouth out of a photo!

Posted by: Matt on October 30, 2008 9:26 AM

Oh, my God. This has to be one of the worst ideas of the year—and the execution is equally dreadful. So bad I couldn't watch it all the way through.

Posted by: rob earl on October 30, 2008 2:08 PM

Oh, my God. This has to be one of the worst ideas of the year—and the execution is equally dreadful. So bad I couldn't watch it all the way through.

Posted by: rob earl on October 30, 2008 2:09 PM

Oh, my God. This has to be one of the worst ideas of the year—and the execution is equally dreadful. So bad I couldn't watch it all the way through.

Posted by: rob earl on October 30, 2008 2:09 PM

Oh, my God. This has to be one of the worst ideas of the year—and the execution is equally dreadful. So bad I couldn't watch it all the way through.

Posted by: rob earl on October 30, 2008 2:09 PM

SHEEE---IT
Just go back and find Ike's "Atoms For Peace Program" speeches and run them to promote nuclear energy.

Posted by: TOM MESSNER on October 30, 2008 3:01 PM





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