For its ongoing “Visionaries” campaign, ABSOLUT launched a three-month digital exhibit of Helmut Lang’s Alles Gleich Schwer, a set of print artworks.
Beginning today, users can download a rotating variety of prints from the site, put together by Great Works.
At left is the one I downloaded. The image isn’t much of a stunner, but note that my IP, location and download number and download time have been printed at left.
How novel: print art repurposed as digital dog-tag. Also vibes like a tribute to anyone that ever spent a sleepless night IP-tracing blog trolls. Hrm. Wonder if I should frame it.
