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Goldfish Burials Aren't Always What They Seem

doldfish_cat_girl.jpg

This soothing video opens on a beautiful but sad scene in which a girl is digging grave for her dead goldfish. The music lulls us into a relaxing mood as a neighbor approaches the girl to offer his condolences but asks here why she's digging such a large whole for a tiny goldfish. At this point, the mood, shall we say, changes quite dramatically. Give it a watch.

by Steve Hall    Oct- 3-08    
Topic: Strange, Video



Pantene (Boobs) Launches (Boobs) Distracting (Boobs) Campaign

panteneblond_boobs.jpg

Wait. What? There's haircare product in this ad? Damn! All I saw was a pair of colossal boobs bulging forth threatening to explode from the skimpy confines of a cleavage-bearing top. After stuffing my eyes back in their sockets and coming to the realization this was not, in fact, a Wonderbra ad, my eyes finally traveled to the lower right hand corner of the ad where, yes, bottle of Pantene product were displayed.

The ads are said to have been created by MastosGrey in Brazil. Sadly, they look like every other fake ad that employs the massive image/minuscule type approach to creativity. We may never know and, really, who cares. They're fun to look at. Let's just shut up and enjoy ;)

by Steve Hall    Oct- 3-08    
Topic: Campaigns, Good, Magazine, Racy



Josh Hartnett Does the Giorgio Armani Fragrance Thing

josh_hartnett_giorgio_armani.jpg

From SelectNY and Anonymous Content comes this new commercial for Giorgio Armani's Diamonds for Men. The ad features Josh Hartnett doing what people like Josh Hartnett do in fragrance commercials; drive classic cars, dress classically, work the crowd at a retro Hollywood event, act like a star and, well, say nothing.

more »

by Steve Hall    Oct- 3-08    
Topic: Brands, Celebrity, Commercials



Boobs Sell Everything, Right? Why Not Insurance?

trident_insurance_boobs.jpg

Is there anything more boring than insurance? You need it but it's one of the most unsexy things in this world. OK, so it's not like it hasn't been done before but this latest ad for Trident Insurance hides nothing and doesn't apologize for anything when, for a full minute and a half, it foists upon us nothing more than a bunch of women in white bikinis jumping up and down while the camera focuses on their jiggling (in slow motion, of course) breasts.

That's it. That's all there is to this commercial. There's nothing else to write about it other than, perhaps, an analysis of bikini style, breast size or fake or not commentary. And since Adrants is a serious publication covering the advertising industry, not sex, you really don't want want to read about all that, right?

by Steve Hall    Oct- 3-08    
Topic: Commercials, Racy



Paley Center Wants Your Funny Video

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Oh look! It's another video contest! Calling Julia Roy! Calling all art directors, copywriters and other people who just...HAVE TO EXPRESS THEMSELVES or die. The Paley Center for Media, along with Human Giant, have launched A Giant Challenge. Apparently, they don't have enough entrants because the contest started September 13 and it seems they're just getting around to promoting it.

Those interested have until October 10 to submit their masterpiece which should be two minutes or less in length and focus on all things giant...as in big. The press release states, "Video submissions will be judged on comedic value, originality, creativity, quality, and adherence to theme'" which means the judges will just pick the once that makes them laugh the most becasue, well, the videos are supposed to be funny. All the details are on the Paley Center for Media website but it's easy to miss there so just go here. Oh and to watch the video, you have to install a player. WTF??? Maybe that's why no one's entered yet.

Oh, and winners will have their videos highlighted during New York Comedy Week.

by Steve Hall    Oct- 3-08    
Topic: Consumer Created, Video



Gossip Girl (OK, Kristen Bell) Urges People to Vote

kristen_bell_gap_psa.jpg

Kristen Bell, along with Mark Cuban, Olivia Munn, John Picard, Minka Kelly, Bill Maher, Matt White, Norman Lear, Perez Hilton and others are part of GAP's Vote For campaign. In the PSAs, the celebrities urge people to vote for those who can't, not to stay silent because an individual vote might not matter, to vote green whether or not you are red or blue, to vote for cleaner energy, to spport the troops and other bipartisan messages no one can really disagree with.

It's a nice effort. It's subtle. It's well crafted. And, thankfully, it's miles away from the usual, overtly leftist/rightist approach we see in so many other political PSAs.

by Steve Hall    Oct- 3-08    
Topic: Campaigns, Cause, Celebrity, Good, Political, Video



Life without Healthcare is Like Going Commando

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Here's a comparison that's never been made before: lack of health insurance is like walking around with your bare ass showing.

May explain why down-and-out celebrities go pantyless so often. Could they be crying for help? "I'm uninsured, please pity me."

By the campaign for Jim Slattery of Kansas, who's running for US Senate.

by Angela Natividad    Oct- 3-08    
Topic: Campaigns, Commercials, Online, Political, Television



7K Gorilla Run, Absinthe Revisited, Gay Puppy Poems

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- Gay folk write odes to pet pups.

- Folksy new site for Kubler Absinthe. The "Creativity" tab suggests an upcoming CGM effort where people can "contribute to the myth of Absinthe." See videos for preparing mixed drinks. They're cool, and don't you love that background music? Also check out "fact and fiction" and the how-to-drink, which I thought was really neat. By Decon/NY.

- Palin inspires rampant web subculture. So many options! Brings back fond memories of Miss South Carolina.

- Really good resource on getting paid to blog.

- M. M. McDermott is not impressed by Millennials, but he'll cater to them on the Baltimore Sun's hipster spin-off. While reading a stylebook and wearing a nametag labeled "COCK."

more »



Ad Support Used to Raise Value of Oil Painting

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To promote the work of painter brother Marc Dehareng, Belgian 'net junkie Renaud Dehareng launched GrowingBuzz.com. One painting -- and unfortunately, not the most charming one -- was chosen to become "the future most expensive painting in history." To hike up the dollar value, advertisers bid to have their sites represented when users mouse over the art.

Two advertisers have bid since the launch two days ago, bringing the painting's value to ... drumroll, please! ... $11.50. When we clicked on the painting today, it brought us to ProFish-Technology.be, "studies and consulting in aquatic environment."

Neat idea, but the execution lacks charisma.

by Angela Natividad    Oct- 3-08    
Topic: Online, Promotions, Sponsorship



Wicked Uncles Break Toys without Breaking a Sweat

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Decapitate bears, blow Barbies to bits and deflate giant orange balls in Teddy Bear's Picnic, a disturbingly engaging game for Wicked Uncle.

Seems like the kind of game Hugh Grant's character would've enjoyed playing in About a Boy, shortly before getting told off by eight scowling mothers. Those good enough to make the leaderboard get a five pound (the currency) voucher and enter a sweepstakes to win an iPod touch. Generous.

Wicked Uncle helps the hapless "buy the perfect present" without busting their balls or getting bent over in shipping costs. But it's only available for UK residents, so you can relegate this convenience to other fun British stuff you can't have, like Cadbury Almond Apple Banana bars.

Game by TAMBA, which also did that Muck About thing for Match.com.

by Angela Natividad    Oct- 2-08    
Topic: Games, Good, Online, Promotions



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