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Philips -- the guys that probably sold you your first affordable TV and DVD player -- have entered the sex toy market with Intimate Massagers.
"For couples to explore and enhance their most intimate relationship together," the website says, in that way where they want you to think "dirty experimental sex!" while pretending to actually be referring to something you and your husband might have considered after deep thought and four intensive marital counseling sessions.
The ad at left (via) features two people in the throes of said responsible counseling activity. They appear to be composed of waves and heat. A banner on the website uses parts of this wave/heat illustration to describe how the ergy, rock-shaped massager will fill you with "feel-good" chemicals and boost your immune system.
Variations come in "intimate," "warm intimate" and "intimate dual" -- two massagers sitting inside an oyster shell. Looks like Lelo finally has a rival!
In a stroke of genius, Italy's FLY PIZZA used packages of rolling paper as business cards to promote its night delivery service.
"The initiative was a total hit among FLY PIZZA's customers: they took home smoking paper packages and delivery phone calls increased sensibly," said Publicis/Milan, which hatched the idea after noticing that many FLY customers are young smokers that ostensibly roll cigarettes to "save money." (A cute way of saying the late-night fanbase is probably high off its rocker when the 2am orders start pouring in.)
Research in motion!
"Spoken Word," a Guinness ad, just debuted in Jamaica. It is pretty, and mystical, and it even takes a shot at being uplifting. "Reach for greatness," it concludes, shortly after a melodic spoken word artist -- whose words turn wisps of time into wings on his back -- fades from view.
Substantial but casual. Kind of like Guinness, actually. Between the lines, it suggests drinking isn't confined to drunks, co-eds or singles pursuing carnal intrigue.
By Saatchi & Saatchi/London and production firm Shilo/Hanharan. Music by Human.
Patsy, a little potato-faced woman, doesn't know how to talk to her kids about drugs. But she knows that she should, so she finds ways to unearth drug use in ways they won't expect: ambushing them in the shower, patting them down mid-embrace, and stripping labels off the family's prescription pills. (Don't ask. I was clueless about the logic of that.)
In the end, well-meaning Patsy only alienates her kids and bamboozles her husband into accidentally taking female hormone pills. (No labels on the drug bottles, remember?) The moral of this story? "Don't be a Patsy."
In what is sure to prompt all manner of debauchery, Chevy is bringing back its Aveo Livin' Large promotion to college students. this in time in the form of the Chevy Aveo5 Livin' Large College Cab. Students on six college campuses are filmed in the back of the Aveo5 College Cab as they go to class, the dorms or to parties. They then have seven days to get as many people to view their video as possible. The most viewed video from each school will compete in a final round of competition where the students in the video with the most votes at the end of the five days win brand new Aveo5s of their own.
- Obama Girl does Sarah Palin.
- I miss Dunkin' Donuts' trippy ads and definitely don't like the new, slow, plodding Uphill Battle Hill Holiday has just launched.
- Strawberry Frog's Brazil office has picked up the Quaker Oats account in Mexico.
- Content sharing company Gigya has scored Series C funding of $11 million bringing their total VC sore up to $23.5 million.
- If the Sex Pistol's Johnny Rotten can end up in a commercial, any celebrity can. Not sure this is necessarily a good thing though.
- YouTube is getting into the post-roll video advertising thing.
When it come to conference booth babes, usually the rule is the more curvaceous the better. For Brunner Digital, the flatter the booth babe, the better. Highlighting and app they created for a client that allows a PDA to exchange information with a laptop for the purposes of real time interaction, the agency created 2D booth babes and booth dudes for its booth at the Interact 08 conference.
At the conference, visitors were able to mashup the company's logo on their PDAs, see what other people were doing with the logo and then print the finished work out on a t-shirt. Of course, Brunner Digital's Ernie Mosteller wanted to make it perfectly clear his agency does not think booth babes are two dimensional people.
There's a Flickr album of all the 2D goodness here.
Pandora is my new friend. It's TD Banknorth's new friend too. VIA, TD Banknorth's agency, realizing the growing popularity of the music service that lets people created customized music stations, launched a pandora tuner takeover unit for the bank.
In support of the bank's iPod promotion, VIA created a custom TD Money Mix Tape with a selection of "currency-themed" music from the likes of Radiohead ("Dollars and Cents"), The Beatles ("Money"), Pink Floyd ("Money") and the Yeah, Yeah, Yeahs ("Rich"). There are 82 songs in all.
New friend and blogger for elasticpath's Get Elastic blog Linda Bustos just published an article entitled How to Find an Online Reputation Manager. In the article, she highlights Andy Beal's book, Radically Transparent: Monitoring and Managing Reputation Online, which serves as a training manual for companies concerned with getting a handle on and participating in online communities and conversations about their brand.
With the proliferation of every conceivable manner of online communication and the dramatic change it's made to the old school rules that govern who, in theory, is supposed to have the ability to publish news and opinion, brands have to take a very different approach in how they influence their brand's perception.
I oscillate between being impressed and appalled by the juxtaposition of human tango and car (?) tango in this promo for Ford Fiesta.
"Tango at the Tower" isn't just a random spot; it's footage from a Tower of London event featuring Jodie Kidd and Ian Waite (Strictly Come Dancing), the key dancers in the video, as well as a handful of other celebs: Andrew Castle, Suzanne Shaw, Liz McClarnon, Mark Ramprakash.
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