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Your Apathy Could Put McCain in Office. Oh, Noooooes.

moveon-non-voter.jpg

Hot damn. As November 4 nears and political ads grow increasingly more negative, MoveOn.org -- which has a knack for instigating a fight -- whips out its own ammo.

Non-voters are the target. This faux news video can be customized to include the name of any potential non-voter. Plug your name in to see it defamed across Facebook, in church marquees and among angry middle-aged protesters. (It's a surprisingly heady sensation. This must be how Heather Mills feels every single day.)

Aside from that sidebar about McCain bombing goats, the best part is when George W. Bush thanks you for your service. I think it gave me hypertension.

by Angela Natividad    Oct-27-08    
Topic: Cause, Online, Political, Spoofs, Video



Asics Shine in Giant Lite-Brite

asics-lite-brite.jpg

Lori Kanary, an artist known for cobbling pictures together out of Lite-Brite, was recently commissioned to build the world's biggest Lite-Brite image -- a garishly-coloured Asics shoe.

Impressive. Though part of me is just relieved Asics didn't reach for the graffiti artists, which are making a tidy living off shoe labels experiencing crises of brand relevance. The other part of me is resentful of how, as a kid, I never even got to touch a Lite-Brite.

This time could be different, however. Splashlight Studios will be exhibiting the Asics Lite-Brite, starting with New York, for the next six months. Think there'll be guards around it?

by Angela Natividad    Oct-27-08    
Topic: Brands, Guerilla, Outdoor, Promotions



Wii Music Makes Nostalgia Play with Mario Bros. Theme

wii-music-ad.jpg

This infectious Wii Music ad depicts people in shelves, sorta like notes in sheet music, playing individual melodies with a Wiimote. As the spot progresses, they all tap into the original Super Mario Bros. theme song.

Very cool. It reminds me a bit of those iPod ads that featured silhouettes of people jamming out to whatever they were listening to.

Like iPod, Wii's become a lifestyle brand, except it's less self-conscious and more democratic. Everybody plays, even grandma.

by Angela Natividad    Oct-27-08    
Topic: Brands, Campaigns, Commercials, Good, Promotions, Television



Wassuuuuuup? Change is Up, True Change

wassup_change.jpg

From director Charles Stone and his Wassup crew from the days of old comes this updated Wassup spoof which captures the last eight year's worth of "unfortunate events" such as the tanking economy, Iraq, New Orleans and more. The whole thing turns out to be an unofficial commercial for Barak Obama. And a well done one at that.

by Steve Hall    Oct-26-08    
Topic: Political, Spoofs



Sony Ericsson: Be the Star of Your Own YouTube Video!

sony-ericsson-youtube.jpg

Because everyone knows that's tough to do.*

Check out Ericsson's Darkside campaign, where you plug your likeness into a pre-made spooky YouTube video.

Brando, the left-of-center agency responsible, even provided one-click ways to "viral it out" via Facebook and email. So, like, wow, you don't have to do jack to get your face on the front of the internets.

more »

by Angela Natividad    Oct-24-08    
Topic: Brands, Campaigns, Online, Promotions



Draft/FCB Shake Up Coming, DirecTV Gets Ideas, Enfatico'd Ethics

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- George Parker's spies have informed him there may be a "major shake up" coming soon to a Draft/FCB office near you.

- You've seen all those DirecTV ads, right? The ones that play off the scenes of various movies? The current one pays homage to Poltergeist. Tirico Suave has plenty of suggestions for more.

- With Guns 'N Roses releasing its Chinese Democracy album soon, Dr. Pepper, who claimed they couldn't get it done this year (and if they did, would give a free bottle of Dr. Pepper to everyone in America) must now live up to its promise.

- Audi asks you to Meet the Beckers.

- If you want to hear a bunch of experts on the topic of the internet benefiting small businesses, sign up for the Solution Stars Video Conference. Apparently, I'm an expert because I'm one of the speakers. But, you'll have to watch and decide.

more »

by Steve Hall    Oct-24-08    
Topic: Agencies, Brands, Campaigns



Friday Racy: Breasts Enforce Danish Speed Limits

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From 11.17.06. Apparently those living in Denmark have a care free attitude about a lot of things including speeding so the Danish Road Safety Council thought it was time for a different approach to enforce speed limits. The country now has Speed Control Bikini Bandits. Yes. It's exactly what it sounds like except the Bandits seem to have forgotten to wear their bikini tops when holding speed limit signs and urging drivers to obey the limits. Have fun with this witty campaign approach to speed control but if your boss doesn't like you watching naked women holding speed limit signs while shaking their boobs, you might want to properly angle your monitor before viewing.

by Steve Hall    Oct-24-08    
Topic: Racy, Strange, Video



Obama Goes Green. No, Not That Kind of Green

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Hyping Obama in the "battleground state" of North Carolina, BooneOakley has launched a guerrilla campaign. The agency printed decals of the Obama sunrise logo, each, at a diameter of 9.25 inches, sized perfectly to fit over the green circle in a stoplight sign. Of course, it's all supposed to mean "GObama."

As of this week, the decals have begun to appear on street signs throughout the states of North Carolina and neighboring Georgia and Virginia, placed by agency staff and by friends. Additional decals are available at no charge from GObamaNC.com.

Not overly concerned with the potential illegalities of such a stunt, BooneOakley President david Oakley said, "Well, it's not like we're putting them on actual stoplights. We don't even know anyone with an SUV tall enough to reach that high."

Hmm. Tell that to the police when they knock on your door, David;)

by Steve Hall    Oct-24-08    
Topic: Guerilla, Political



Hippies Long For the Sixties, Get Slapped Upside the Head by VW

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In this commercial for the Volkswagen Routan mini-van, you can identify with the pain these hippies feel as if you lived your life right alongside theirs in the heady days of the sixties. Reminiscing by looking at old pictures and movies, they long for the days when things were simpler. Or at least more fun and there was a purpose to their lives. When they fought for causes. When they changed the world. And...when they drove the VS Bus.

more »

by Steve Hall    Oct-24-08    
Topic: Good



Hmm. Maybe America Should Be More Hip-Hop.

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Mos Def joins a whole train wreck of celebrities encouraging everyone in their sphere of influence to get out and vote. Unlike Hayden Panettiere and Serena Vanderwoodsen, however, he doesn't make the case for McCain or Obama.

Here he explains what he'd do as President.

more »

by Angela Natividad    Oct-24-08    
Topic: Celebrity, Online, Political, Promotions, Video



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