Is a Chevy Anything Like a Hailstorm of Shoes?

chevy-traverse-shoes.jpg

Here's a spot comparing the Chevy Traverse to "a sudden downpour of shoes." It's the latest in a campaign that debuted during the Beijing Olympics. (Remember the ad with the half-nekkid man ironing shirts?)

Facile premise: the Traverse is everything you've ever wanted. To illustrate that point, stereotypes of everything "we've" ever wanted are used. Hot men that iron? A hailstorm of shoes?

If nothing else, this spot's more coherent than the last. In August, I spent at least eight minutes on Twitter trying to figure out Shirtless Man's relation to folding seats.

by Angela Natividad    Oct-14-08   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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Comments



Comments

Really liked this spot, especially that scene where the hot dog vendor is just shaking his head.

Posted by: Brett Tilford on October 14, 2008 4:09 PM





Stanton Optical


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