It May Not Be as Fast as a Tsunami, But It's Still Coming

offsetters-globalwarming.jpg

To demonstrate how global warming will one day turn familiar surroundings into aquarium props, Offsetters suspended lifeboats off the side of buildings and lined Vancouver's streets with water safety gear: life vests under park benches, and a life guard, on duty, in the middle of a promenade.

Efforts included clear "offsetters.ca" labeling. See more of the work on the website.

Nice way to get attention, ignite imaginations and play with surroundings instead of cluttering them. By Rethink.

by Angela Natividad    Oct- 6-08   Click to Comment   
Topic: Campaigns, Cause, Guerilla   

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Comments



Comments

The world will cool of fast now as The Perfect Financial Storm will be continuing for the next couple of years.

Posted by: Peters on October 6, 2008 7:45 AM

seen this execution in a number of different student books for the d&ad nrdc brief a while back, but i guess its good that someone did it for real.

Posted by: Chris on October 6, 2008 11:01 AM







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