Just Another Square in a Wide-Brimmed Hat.

jake-indi-hat.jpg

Jake of Zoomdoggle is scruffy and cute, so you must love him. Do everything he says. In this case, find the 8000 Indiana Jones hats he and his friends have hidden all over LA, and take pictures of yourself being just as animated and ironic as he is. (Don't forget to tag them!)

Adrants reader Jay notes this apparently casual scavenger hunt was announced the same day Indiana Jones and the Kingdom of the Crystal Skull came out on DVD, so he's pegged it as a below-the-radar marketing ploy. "Wonder what they're going to do with all the pictures," he ruminates suggestively.

I'm sure we'll all find out.

UPDATE: Cunning's 'fessed to using Jake and Friends as vehicles for an over-arching Indiana Jones promotion. (Not in so many words, but I feel my assumptions are safe -- or if not, they'll be corrected with lightning speed. See comments.)

Nice save.

by Angela Natividad    Oct-15-08   Click to Comment   
Topic: Brands, Games, Guerilla, Online, Promotions, Social   

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Comments



Comments

Couple of corrections:

Guys - it's 8000 Indy Hats not 800.

So there are more to be found!

Also, it's a Cunning production kindly helped out by Jake and his band of merry men :)

Cheers.


Posted by: Floyd Hayes on October 15, 2008 11:02 AM

Couple of corrections:

Guys - it's 8000 Indy Hats not 800.

So there are more to be found!

Also, it's a Cunning production kindly helped out by Jake and his band of merry men :)

Cheers.


Posted by: Floyd Hayes on October 15, 2008 11:03 AM

Couple of corrections:

Guys - it's 8000 Indy Hats not 800.

So there are more to be found!

Also, it's a Cunning production kindly helped out by Jake and his band of merry men :)

Cheers.


Posted by: Floyd Hayes on October 15, 2008 11:05 AM

wah! Sorry my computer just freaked out. Jealous of the new Macbooks no doubt...


Posted by: floyd hayes on October 15, 2008 11:18 AM

Wowser. Thanks for that. Been a while since anyone, er, well, I'll spare you the details and just say thanks. Thanks. As for the Cunning connection, yup, you've got it right. Chief Creative Floyd Hayes is not only my Creative Guru, sometimes partner in rhyme, part-time employer, and favorite lunch buddy / mentor he was also the friend who dropped the hats round. But it's always in the spirit of fun that I post things on my blog. No money changed hands. Not even my own clients get on Zoomdoggle. It wouldn't be right.

Posted by: Jake Bronstein on October 15, 2008 6:44 PM







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