Lisa P. Maxwell Exposes Agency Members to Outside Interference
Nodding to the transparency craze, last March Modernista created the most transparent website imaginable. Instead of telling people about itself, it used public websites -- over which the agency had little or no control -- to relate the story instead.
For its own redesign, agency Lisa P. Maxwell tackled "transparency" from a different angle. Visit the site for unfettered access to all its creatives. There they are, live on streaming webcams, waiting for a chat buddy who hopefully won't shriek "SHOW BOOB."
Weeeeird. Could the Zeitgeist (that's us!) be the "Big Brother" George Orwell so feared? I smell a dissertation!