Now You Don't Have to Wonder What the Mirror Thinks

interactive-mirrors-marketing.jpg

I can't help thinking Snow White's childhood would have been less tragic if her evil stepmother was fed marketing propaganda, and not beauty validation, from her enchanted mirror:


"Mirror mirror, who's the fairest?"

"You're very close! Here's a projection of what La Mer can do about those unsightly crow's feet."


If, like other emotionally unavailable moms, she spent all her free time working on herself, she would probably never have gotten hip to the "fact" Snow White was -- le gasp! -- prettier than she was.

I'm thinking these thoughts because Alpay Kasal and Interference Inc. created something called the Interactive Mirror, which lets people "draw" across reflective surfaces or interact with stuff that's already there (like ads!).

See a demo. I like it when the girl runs her finger down the mirror and flowers bloom along the trail. Oh, it's also neat when the guy customizes a shirt. The photo-viewing feature is cool too.

This is pretty nifty all around, actually. I can imagine it seeing it in "ambiance" stores like Virgin.

by Angela Natividad    Oct-24-08   Click to Comment   
Topic: Campaigns, Good, Outdoor, Promotions   

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