OMG! Axe Leaves Boobs Behind, Focuses on Product Benefit

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Just when you think every last idea for selling deodorant has been done, Axe comes up with yet another. In a nod to earlier work centered on a guy who sweats like a fire hydrant, Axe has launched Canadairman, a dude who, because he sweats so much, is used as a means to extinguish a raging fire enveloping a residential area.

On the site, the campaign is extended to widgets, mobile, wallpaper and, of course, a Facebook page.

by Steve Hall    Oct-20-08   Click to Comment   
Topic: Brands, Campaigns, Good, Video   

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Comments



Comments

Hey there are only a few of us who would understand the reference to Canadair water bombers ...CL-215's great aircraft ...but the average Canadian let alone anyone else would probably not clue in on this reference.....

Posted by: dave little on October 21, 2008 7:59 AM

Hey there are only a few of us who would understand the reference to Canadair water bombers ...CL-215's great aircraft ...but the average Canadian let alone anyone else would probably not clue in on this reference.....

Posted by: dave little on October 21, 2008 8:00 AM







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