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'Precious Biscuits' Leave

red-queen-bakers.jpg

"Precious Biscuits" uses the loose, altered threads of fairy tales to imbue Bakers Biscuits with wispy wonder.

It begins with pretty schoolchildren walking through a forest. Behind them, biscuits leap out of a cobblestone pavement -- vestiges of Hansel & Gretel -- bringing the environment to animated life.

Revisit naughty piglets, blind mice with canes, an egg that only almost dies, a social advocate made of gingerbread, and a round Red Queen with a teeny china mouth. You remember them, don't you? At the end, Bakers draws a subtle comparison between itself and other confectioners of myth.

Produced by the divine hands of Shy the Sun & Blackginger for Ogilvy/Johannesburg and client Bakers.

by Angela Natividad    Oct-23-08   Comments (0)   
Topic: Brands, Campaigns, Commercials, Good, Television
  

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