Show Your Dawg You've Got His Back.

aspca-rottweiler.jpg

Under the wince-worthy tagline "Fix your dog, it's all good!", the ASPCA uses graffiti to encourage pet owners to spay or neuter their animals. See the bad-ass pitbull variant.

The campaign targets black and Hispanic inner-city male dog owners, which will probably smirk, or maybe dolefully shake their heads, when they see the earnest posters on the streets of New York. But since this is a friendly effort to encourage proper furry-friend-stewardship -- and not a lamesauce rap promotion for Taco Bell -- maybe they'll cut the ASPCA some slack.

Put together by Tampa-based Pyper Paul + Kenney.

by Angela Natividad    Oct-28-08   Click to Comment   
Topic: Cause, Guerilla, Outdoor   

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Comments



Comments

Yeah - I'm sure my best friend would be happy if I got his balls cut off...


Posted by: Floyd Hayes on October 28, 2008 1:54 PM

this campaign, appropriately enough, is dogshit.

Posted by: HighJive on October 28, 2008 7:09 PM





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