Shut Up & Play Comes Off Crass & Tacky


David&Goliath launched "Shut Up & Play," an outdoor campaign for the NY-NY Hotel & Casino that revolves around the rowdy, party-hardy ambiance you'll find within.

Creative below. It reminds me a lot of D&G's campaign for Rok Vegas, a night club owned by NY-NY.

o "All the fun of New York without the hot garbage smell."
o Hey look, a dooshy drunken dude.
o "If you decide to get in a fight, please do so in our Irish pub." I'm rolling my eyes. It's a little forced.
o "Dear winners: we have gourmet restaurants. Dear losers..."

While the copy plays at clever, I think D&G overlooked something crucial: images of drunk people stumbling around aren't all that appealing unless you yourself are drunk, or unless they're of people you know. Otherwise, it all just looks like a sloppy, fug-tacular mess.

by Angela Natividad    Oct-28-08   Click to Comment   
Topic: Campaigns, Outdoor, Promotions   

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Agreed. But it's nice to see a casino approve work that's somewhat original. I used to write for casinos, and it was hard to get something approved if it hadn't been done before.

Posted by: Jessie Birks on October 28, 2008 12:57 PM

Agree with Jessie. I think the editor might have missed out on the fact that Vegas is full of drunken "dooshy" (a bit elitist ed.?) people out to have a good time. I think the campaign tells it like it is, which is pretty rare for casino advertising.

Posted by: BM Johnson on October 30, 2008 4:42 PM

Good point @Jessie. @BM: I am an elitist. Most of it stems from a raging tide of self-hatred, and a psychological inability to push myself entirely into sociopathy.

I thought you guys knew that about me?

Posted by: Angela on October 31, 2008 9:10 AM

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