SocialSpark Launches Affiliate, Premium Blogger Programs
In years past, we, along with others, have thrashed PayPerPost (now more commonly known as SocialSpark though the PayPerPost name still exists) for its initial, somewhat shady offering which paid bloggers to write about a particular company without disclosure. Following an immediate backlash, the company moved more and more towards open transparency and, today, is out with two new offerings.
First is a new blogger affiliate program which, as PayPerPost did, pays bloggers to write about a particular product. However, payment is now based on cost per action results as opposed to a set per post price. In addition, disclosure,which is said to be auditable, must be within the actual blog post itself along with a disclosure badge.
Second, SocialSpark has launched a premium blogger program with high profile bloggers including Chris Brogan, Jeremy Shoemaker and Neil Patel among others which aims to provide advertisers a bit more than the average Joe (Joe the Plumber?) style blog. Higher traffic. higher authority and higher profile. Like the affiliate program , in-your-face disclosure will be part of the deal.
One could argue SocialSpark is exactly the same thing as PayPerPost with new wrapping paper and a bit more disclosure. One could also argue, SocialSpark is simply embracing a new way of advertising in a very very different world of media. Some may view this as further deterioration of the wall between advertising and editorial. Others may welcome it and recognize it as a natural companion to blogging's very different approach to journalism