Sony Ericsson: Be the Star of Your Own YouTube Video!
Because everyone knows that's tough to do.*
Check out Ericsson's Darkside campaign, where you plug your likeness into a pre-made spooky YouTube video.
Brando, the left-of-center agency responsible, even provided one-click ways to "viral it out" via Facebook and email. So, like, wow, you don't have to do jack to get your face on the front of the internets.
*This snide linkback to Nalts, our cewebrity of choice, only illustrates in jest how anybody can become a YouTube star with enough time and effort. The truth is, we love Nalts. Deeply. More than our moms, even.