That Pot of Boiling Water Scalds Again


Just as various groups did the car crash thing over and over and over and over and over again, it seems we're in for a graphic workplace safety trend as well. Following last year's effort from Canadian group Prevent-it, Australia's WorkSafe Victoria is out with a series of ads in which a guy misuses a nail gun, a cook carries a pot of boiling water that's too heavy and a woman has a bit of trouble using a bagel slicer.

The focus of the campaign urges workers to ask for help if they don't know how to use a particular piece of equipment. The ads will air in two versions. One will will air prior to 8:30PM as a PG version. After that, the full blown gross out version will air.

by Steve Hall    Oct- 7-08   Click to Comment   
Topic: Campaigns, Cause   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



this looks like a job for Paul Timberman
(gross when it counts)

Posted by: Kevin Horne on October 7, 2008 2:35 PM

Featured FREE Resource: