This Campaign is So Gay
There once was a time when it was perfectly fine to use the word gay to describe something other than a person of the homosexual persuasion. In fact, my grandmother used to use the word all the time in a perfectly harmless manner to describe a joyous occasion. The use of the word gay in that manner, while not incorrect in terms of its definition, isn't all that culturally acceptable any longer. Just like titling the chapter of a Hardy Boys book "The Big Boner" (as in blunder or error) wouldn't go over so well in today's publishing world.
In an effort to eradicate the derogatory use of the phrase "that's so gay," Hilary Duff, Wanda Sykes and others turn the tables on teens using the phrase in attempt to let them know it;s not a good thing to say.
Print ads attack the faggot and dyke and other elements of the campaign take on queer, cougar, tranny, lesbos, dick, geek, nuts, cherry and more.
Part of the campaign urges people to create their own videos on the topic. See the whole campiagn here.