Trojan Asks Everyone to Evolve, Realize Kids Have Sex
The girl featured in this Trojan Evolve One Evolve All Community video sums up the teen sex/sex education problem quite well when she says, "What really gets me...is that health care covers Viagra but they can't cover birth control or teach about effective birth control."
Trojan aims to change that with its Evolve One, Evolve All community site on which videos from the community and well know artists point out the problems and offer solutions to what Colangelo (Trojan's agency) Chief Digital Officer Craig Lambert calls "a terrible, epidemic problem."
The effort is mostly online after Trojan found its offline efforts to be ineffective mostly due to media outlets refuse to air their ads an the mass migration of teens away from traditional media to digital media.
While the work can certainly be categorized as yet another way to sell more condoms, you can hardly fault any condom maker for encouraging the use of its products given the downside of not using one.
Kids, yes, kids have sex. While it's not necessarily right for a 13 or 15 year old to be having sex, the fact remains, despite all other efforts, they are. The least we can do is educate them about sex, its wonders and its dangers.