Word Is, Fine Fabric Should Get You High

hampstead-fabrics.jpg

In IBD Brand's "Make Me High" for J. Hampstead Fabrics, Bollywood actress Priyanka Chopra does a sensual, ribbony wind dance with her bedsheets.

They convey her into the air before she alights angelically upon some faceless dude, strokes his shoulder and croons, "I've never felt so close to my man."

Cheesy, so cheesy, and there doesn't appear to be any connection with the fabric and the love interest at all. Did he precipitate the wind dance? Or did fine fabric save their fraying relationship? One commenter was all, "I was hoping the fabric was connected to his suit as workers were still stitching it."

That would've been fun to watch. This rang more like a parody for an early-'90s perfume ad: it felt loaded with banal effects (hot actress, out-of-body experience, a thin stab at love) but lacked sublimity.

by Angela Natividad    Oct- 8-08   Click to Comment   
Topic: Brands, Campaigns, Celebrity, Commercials, Television   

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