Obama, Apple and Ice Cream - Building Brand Passion Among Millennials.
This ad:tech panel consisted of six Millennials, which -- according to the official (coughs) definition -- represent those born between 1979 and 1994. Wanna know if they actually respond to your email blasts and big Flash banners? Watch the video above. And if you happen to be shilling for Urban Outfitters, pat yourself on the back.
Alloy's Samantha Skey served as moderator and cow prod. This company's entire raison d'etre is to know kids better than they know themselves, then package them in silver spoonfuls to ravenous marketers. Once in awhile, Skey made an irrefutable statement about their transparent whims, backed by video footage of some poor dope proving her right.
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While it's said attendance was down slightly from past conferences, the New York ad:tech conference was, by all counts, alive and well despite 24/7 news reports reports of doom and gloom. It's true the economy is not doing too well right now nor is it expected to improve over the course of the next year. But, thankfully, the online and interactive market space is one of the few bright spots amongst the graying economic skyline.
In his keynote address Tuesday morning eMarketer Co-Founder and CEO Geoff Ramsey said he expects to see a 14.5 percent growth rate in U.S. online ad spending in 2009, not bad for an economy that's supposed to be tanking. Many other sources have proclaimed such health as well for the space which bodes well for those of us making our living in online marketing.
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Outrage! Outrage! Doesn't Chiquita care about actors working in hot guerilla suits for pean... bananas? THE SHAME. Righteous indignation over, check out Eat A Chiquita for more high-LARRY-ass clips. (Who doesn't love seeing a banana try and pick up hot chicks or spar with a gorilla.) The site also has a section where you can make a custom video to send to friends. As microsites go, it starts quick, offers some stuff to play with and keeps you engaged for a little bit. A banana win-win!
Print ad from TBWA/Oslo for Kari Traa sportswear-outdoors and in. The copy reads 'Wear for nuns and knockouts,' although I'm guessing you don't see many knockout nuns on the slopes. Looking at it, I was trying to figure out if they were going for some kind of skipole tip as bodypart thing, but, nah, it's just a nice, ski, rack. (Ouch. Here all week people. Well, almost.)
