Those reined into the Give Me More Stripes club get a coupon for a free appetizer, a one-time "front of the line" pass -- which could come in handy if you're ever insanely feening for jalapeno poppers -- and the ability to earn "stripes" for every dollar spent.
This looks like fun. And before you self-harm on account of your incapacity to contrive something this cool with nothing but gamer love and idle time, take comfort: it was apparently pretty well-funded.
Paul Isakson -- better known as @Don_Draper -- says the faux fan effort is actually a promo for Guitar Hero World Tour. Created by Droga5 under the madflux facade, it's already had nearly 520,000 views in its first 24 hours live on YouTube. I'm sure Feed Company is dying of envy.
Thanks @RobertGorell for passing us the link and agency info.
UPDATE: Steve Coulson persuaded us to call Feed Company and find out if they're the genies behind "Bike Hero." The person we talked to was all evasive and weird about it, so we called one of Feed's contractors and got bonafide confirmation: YES, Feed Company seeded the vid for Droga5.
No surprise, I guess; who besides Feed disseminates astroturf amateur vids that people actually watch?
This, by far, has to be the strangest tourism ad we've ever seen. Talking snowflakes? Who "hook up?" And awkwardly complain about it? Well it's Utah and there's a lot of snow there so it kinda makes sense. Kinda.
Once again, nudity in advertising brings back good old-fashioned American outrage. To which, we offer our standard reply: Why so shocked? Nudity is natural and beautiful. And, not to mention, normal.
Of course, using it to sell products is another story but still. Is it really so horrific to show nude people in ads? After all, given the length of time humans have been on the planet, clothing is a pretty new concept. This ad is just getting back to...ahem...the natural way of things.
Riffing on some vague notion that Australia isn't sophisticated enough to conceive of "exotic" naturally-grown foods or handbags worth more than cars, the NRMA's "Unworry" ad invites simple Aussies to "uncomplicate, unstress and" -- naturally -- "unworry."
"We we once dubbed the Clever country, now I'm afraid we're the Un-clever country," whines the guy that sent this to us. "Our poor schooling has finally shown it's head in the workforce and is being broadcast without a comment."