TGI Friday's Wants to Stripe You.


You know, like a candy cane, except with peeled-off bits of other people's faces.

To promote Give Me More Stripes, some kind of VIP dining rewards card, TGI Friday's launched the farcically kitschy Give Me More Stripes face striping widget.

Those reined into the Give Me More Stripes club get a coupon for a free appetizer, a one-time "front of the line" pass -- which could come in handy if you're ever insanely feening for jalapeno poppers -- and the ability to earn "stripes" for every dollar spent.

...Are those anything like big-top points?

by Angela Natividad    Nov-20-08    
Topic: Brands, Campaigns, Online, Promotions

Smoking Out Smokers, Lively Bludgeoned, Hello Kitty for Alkies


- The American Cancer Society is hosting a Great American Smokeout today. How liberating. Excuse me while I light up.

- New Anheuser-Busch InBev logo fails to be a turn-on.

- Google is shuttering virtual world Lively, which it launched in July. Guffaw.

- Honeyshed's hurtin' for suitors.

- Clean your free t-shirt with our product. That's confidence.

- Hello Kitty Beaujolais Nouveau -- the bastard child of all things commercial, cavity-inducing and just generally wrong (or right?) with the universe.

- Oh snap, my email just went retro.

by Angela Natividad    Nov-20-08    
Topic: Campaigns, Events, Guerilla, Packaging, Strange

Bike Hero Puts Pedal to Punk Rock.


This looks like fun. And before you self-harm on account of your incapacity to contrive something this cool with nothing but gamer love and idle time, take comfort: it was apparently pretty well-funded.

Paul Isakson -- better known as @Don_Draper -- says the faux fan effort is actually a promo for Guitar Hero World Tour. Created by Droga5 under the madflux facade, it's already had nearly 520,000 views in its first 24 hours live on YouTube. I'm sure Feed Company is dying of envy.

Thanks @RobertGorell for passing us the link and agency info.

UPDATE: Steve Coulson persuaded us to call Feed Company and find out if they're the genies behind "Bike Hero." The person we talked to was all evasive and weird about it, so we called one of Feed's contractors and got bonafide confirmation: YES, Feed Company seeded the vid for Droga5.

No surprise, I guess; who besides Feed disseminates astroturf amateur vids that people actually watch?

more »

by Angela Natividad    Nov-20-08    
Topic: Agencies, Good, Online, Video, Viral

Snowflakes That Stick Together...Promote Utah? Apparently


This, by far, has to be the strangest tourism ad we've ever seen. Talking snowflakes? Who "hook up?" And awkwardly complain about it? Well it's Utah and there's a lot of snow there so it kinda makes sense. Kinda.

by Steve Hall    Nov-20-08    
Topic: Strange

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Legs Dance, Lingeries Lies, Photoshop Amputates


- This...has nothing to do with anything. Call it a commercial break from all the...uh...commercials when through at you every day.

- And that video still of a woman in sexy lingerie? Just a tad misleading?

- Stranger tactics have been used to sell things but paint ball guns for...a coffee maker?

- Seriously. How the hell do you make a Photoshop error as obvious is this?

by Steve Hall    Nov-20-08    
Topic: Commercials, Strange

Shocker! American Apparel Uses Nudity to Sell Clothing!


Once again, nudity in advertising brings back good old-fashioned American outrage. To which, we offer our standard reply: Why so shocked? Nudity is natural and beautiful. And, not to mention, normal.

Of course, using it to sell products is another story but still. Is it really so horrific to show nude people in ads? After all, given the length of time humans have been on the planet, clothing is a pretty new concept. This ad is just getting back to...ahem...the natural way of things.

by Steve Hall    Nov-20-08    
Topic: Racy

'Sibling Rivalry' Makes Artistic Contribution to Zune Arts


It's bloody disgusting. And knowing that, you can probably guess all that paint isn't coming from a Kelly Moore bucket.

by Angela Natividad    Nov-20-08    
Topic: Consumer Created, Online, Video

'Unworry' Brings 'Unclevers' Out of the Woodwork


Riffing on some vague notion that Australia isn't sophisticated enough to conceive of "exotic" naturally-grown foods or handbags worth more than cars, the NRMA's "Unworry" ad invites simple Aussies to "uncomplicate, unstress and" -- naturally -- "unworry."

"We we once dubbed the Clever country, now I'm afraid we're the Un-clever country," whines the guy that sent this to us. "Our poor schooling has finally shown it's head in the workforce and is being broadcast without a comment."

...Was that supposed to be a joke?

more »

by Angela Natividad    Nov-20-08    
Topic: Commercials, Strange, Television

Crush, Dentsu Canada 'Visualize' Lexus IS F


Provided with little more than an audio file of the Lexus IS F on the go, production company Crush was asked to visualize what the sound would look like. This is the result of that.

Pretty, and effective in its lack of language. I especially like the smoke circles. Last few scenes cut briefly to the car, the logo, the slogan: "The pursuit of perfection." Clean.

And infinitely more coherent than "F is everything you thought we weren't."

more »

by Angela Natividad    Nov-20-08    
Topic: Brands, Campaigns, Commercials, Television

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