Comcast, TiVo Grow Up and Get Hitched
To promote the fusion of Comcast DVR with TiVo, Biscuit Filmworks USA and Goodby, Silverstein & Partners give us "Separated at Birth."
It's a love story about a pair of TVs that part at the assembly line and serve two people in two different ways. In the end, the owners -- which start out as kids -- grow up and get together. Just like their favourite TV services.
Almost too cute to stand. The split ad format keeps eyes bouncing back and forth, and a simple narrative prevents captive audiences from snapping out of it. We'll even be willing to ignore the fact that TiVo hasn't been around long enough to have served any twenty-something from her budding days as a grade school control freak.
Comments
If they were separated at birth doesn't getting hitched make this...incest? Eww.
Oh, right. Well, that definitely makes things more awkward.
um....Jeff, get your dirty mind out of the gutter. Listen to the VO - it's the two TVs who were separated at birth. Not the boy & girl. Your version sounds interesting though. In a foreign film kind of way.
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