Dell CMO Casey Jones Canned

It seems the reported "probation" of Dell VP of Marketing Casey Jones has progressed to the expected outcome; he's been fired. Actually, he left last week but no on as Dell was all the interested in trumpeting his exit. The long and embattled path to the nirvana that was to be Enfatico continues to crumble underfoot.

A commenter on the Tribble Agency blog wrote, "Casey's grand illusion of creating his own agency, while being a client, proved to be another of his hare brained schemes. His own ego put him in the same planet as Sorell. I'm sure it will all start to unravel as other WPP units have engaged directly with Dell to save the day."

While it's fun to sit on the sidelines and enjoy a bit of schadenfreude, it's quite another to realize actual humans with mortgages and bills to pay may not be able to do so if the Enfatico shit storm continues.

It's a lot of work to build an agency. Kudos to those who are trying. But, if we were Dell, we would have hired a known entity that could have been up and running on day one. Dell has computers to sell. It can't wait a year for an agency to get its shit together.

Hmm. With Jones gone, is that an agency review we smell wafting in the distance?

AgencySpy reports Andy Lark VP of global communications, communities and conversations, is taking over for Jones.

by Steve Hall    Nov-11-08   Comments (5)   
Topic: Agencies, Brands