Denis Leary Wants You to Get The F... 150.
Reprising his trademark mile-a-sec rant thing, Leary handles VO duties for Ford's latest F-150 campaign. (No clip yet but you can preview some of the effect here.) Instead of focusing on hype and outrageous stunts like Dodge and the other Manly Truck Brands, this one's about Movable Type Lite and product benefits. Except that, uh, they're going to do head-to-head stunts hyping the differences between them and their competitors. (You can go to the other part of the site for outrageous stunts like Dodge and the other Manly Truck Brands do.) It's not a bad approach though, considering Toyota's been running Ford's playbook when it comes to truck campaigns: Bold type, Tonka color schemes and everyday scenarios that Joe the Plumber would love. One small thing: For a campaign that's supposed to "pull-no-punches" and center on unrivaled capabilities, why not at least post the campaign on YouTube?