Because after all, petrochemical research means tiny towns. Most spots for chemical companies have always featured lab guy + beaker and knowing smile. Emphasis on 'knowing.' " />

Dupont Wants to Take You To Funky Town.

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Because after all, petrochemical research means tiny towns. Most spots for chemical companies have always featured lab guy + beaker and knowing smile. Emphasis on 'knowing.' The GE ecomagination stuff was a nice break from beaker love, and now comes another. Dupont employs technique of the moment tilt-shift photography in a spot called Open Science from Ogilvy/NY with Gaelle Denis and MassMarket's visual effects. (Man, that's a credit mouthful. Score! )

by Bill Green    Nov- 5-08   Click to Comment   
Topic: Commercials   

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