Feeling Lucky? Watch While Lotto Balls Decimate Your Fishbowl.

daily-drop-fishbowl.jpg

Or your aquarium, as the case may be. And while those winning numbers fall out of the sky, why not stick the dinette set under them? Fickle Fortune will buy you a new one. Someday.

By Colle+McVoy for the Minnesota State Lottery. The latter hosts a Daily Drawing show every night, which C+M helped reformat: instead of floating ping pong balls with lotto numbers, "viewers now get plummeting cast iron balls."

Who signed off on that idea?

Anyway, the spots linked above are two of 50 (probably equally disjointed) ads shot for the accompanying campaign. So if you're Minne-soootan, expect to see plenty of variants through '09. (Sorry.)

by Angela Natividad    Nov-21-08   Click to Comment   
Topic: Brands, Campaigns, Commercials, Strange, Television   

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Comments



Comments

Maybe it's a guy thing but I think the ad does what it was designed to do...grab your attention. I mean, who doesn't want to see a dinette set destroyed by large metal balls. Hard to ignore!

Posted by: Rob Graham on November 21, 2008 2:20 PM







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