Hey, Gamer. Getchyer Face on Times Square!

ea-nascar-09.jpg

Every Saturday in November, registrants for Gillette/EA's Champions of Gaming Tournament could have their avatars broadcast in gigantovision over the NASDAQ and Reuters signs in Times Square. (Those chosen will be emailed and sent a picture of their billboard for posterity.)

Few things are cheaper or more effective than a shout-out. See PGA Tour '09 variant.

By Proximity Canada in tandem with BBDO/New York.

by Angela Natividad    Nov-26-08   Click to Comment   
Topic: Events, Games, Human, Outdoor   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

This a GREAT campaign - very innovative concept and very cool technology built by Oddcast.

Posted by: Wolf on November 26, 2008 10:49 AM

This is awesome!

http://www.gillette.com/en-US/#/entertainment/easports/en-US/index.shtml/

Posted by: Ottis on November 26, 2008 11:10 AM

mmmmm. I must have pitched this kind of idea a dozen times.

It's based on vanity. Do people really care? I suppose reality shows prove they do.

Personally, I think it's dull.

Posted by: Floyd Hayes on November 26, 2008 11:48 AM

I'm with you, Floyd. But given the risk inherent to so many truly innovative ad campaigns, I guess it's some comfort that in many or most cases, a cheap trick like vanity fares fine. =P

Posted by: Angela on November 26, 2008 1:29 PM

Time Magazine did it a few years back as a promo for their Person of the Year (I think the year Gates/Bono won). In that case, everyone got to submit people who were their personal people of the year and got an email back. It's actually the same exact screen I believe.

This seems too restrictive to be really exciting.

Posted by: Tony on November 26, 2008 9:31 PM

In that case, everyone got to submit people who were their personal people of the year and got an email back. It's actually the same exact screen I believe.

Posted by: canlý dizi on November 28, 2008 6:00 AM





Stanton Optical


Featured FREE Resource: