Kotex Makes Beaver Joke: Reason #4324324 Why We Need a Category Labeled 'Indescribable Horrors'

beaver-manicure.jpg

Seizing upon a double-entendre so vapid and that we honestly thought we'd never see it happen, Sydney-based Brandshop paired Kotex to beavers.

Watch as an Australian woman totes her furry friend around, getting its hair done and nails painted. For their painstaking efforts, both Big and Little B are awarded with good-natured nods of approval from hot guys at the beach.

The spot ends in a restaurant, where Honey passes her beaver a giftwrapped container of Kotex U. "You've only got one ... so, for the ultimate care down there, make it U," a voiceover spouts inanely.

GoDaddy must be livid. Props to Adrants reader Theresa for passing this along.

by Angela Natividad    Nov-13-08   Click to Comment   
Topic: Brands, Campaigns, Commercials, Television   

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Comments



Comments

Prove me wrong, but in my experience this is what happens when a hygiene brand group is predominantly male.

OTOH surely they didn't launch this without research showing their target finds such humor acceptable. Surely? Shirley?

Posted by: shayla on November 13, 2008 2:06 PM

You've clearly never met an Australian woman.

Posted by: bob on November 13, 2008 6:09 PM





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