McDonald's Appeals to the Shawshank Redemptionist in You
The holidays -- shopping, senile relatives, stuffing with raisins and endless variations on the nativity -- aren't for everyone. This Leo Burnett ad for McDonald's depicts just such a guy.
The scene: charades by the Christmas tree with extended family. After an over-obvious movie mime (chest-pounding, monkey noises) that wins him "Brokeback Mountain...?", he acts out the first two words of The Great Escape, then leaps into a secret tunnel that looks like it's been dug with gravy spoons. Off to McD's he goes.
The UK-based ad promotes McDonald's "festive menu," which launches Wednesday. A spokesperson told the Guardian it's "strictly a turkey-free zone" to give customers "a haven to escape from some of the stressful Christmas activities, like shopping."
Guess that makes sense. Nothing soothes the consumption-distressed soul like chicken ... McNuggets.