Shocker! American Apparel Uses Nudity to Sell Clothing!

aa_nude_reverse.jpg

Once again, nudity in advertising brings back good old-fashioned American outrage. To which, we offer our standard reply: Why so shocked? Nudity is natural and beautiful. And, not to mention, normal.

Of course, using it to sell products is another story but still. Is it really so horrific to show nude people in ads? After all, given the length of time humans have been on the planet, clothing is a pretty new concept. This ad is just getting back to...ahem...the natural way of things.

by Steve Hall    Nov-20-08   Click to Comment   
Topic: Racy   

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Comments



Comments

American Apparel should just start branding their own porn.

PS. Thanks for the comment. But no link love?

Posted by: Libby on November 20, 2008 10:43 AM

I linked to Reverse Cowgirl who sent her piece to me.

Posted by: Steve Hall on November 20, 2008 10:57 AM

Don't get us wrong, we love nudity. We were just surprised to see it literally pop out of nowhere. http://tinyurl.com/5lt3qv I love what American Apparel is doing and I can only hope to see more ads like this in the future. It's refreshing to see a brand taking these risks.

Posted by: erin on November 20, 2008 11:05 AM

And we have absolutely no complaints about seeing their ads either;)

Posted by: Steve Hall on November 20, 2008 11:11 AM

very cool ad. not sure why people get offended by nudity? sexuality is beautiful and this is not x rated, its more like pg-13. the item looks fabulous. i personally think the only judgment to be made on this photo, might be that the girl could be a bit tanner as opposed to pasty. i heart american apparel.

Posted by: ali on November 20, 2008 11:17 AM

Ban all sex now. The filth must end!

Posted by: Floyd Hayes on November 20, 2008 11:22 AM

AA has always been a little edgy with their ads, but I also feel like they have a very Euro feel to them, so the nudity is a little more understandable. Still interesting to see a very blatantly 'sex sells' type ad for a major brand.

Posted by: Cory O'Brien on November 20, 2008 12:06 PM

American Apparel has been pushing the edge for some time now. Y'all must not have noticed that they've been use porn stars to model their wear for a while now.

Posted by: Patchchord on November 20, 2008 2:16 PM

Hey Wally, have you seen the Beave?

Posted by: Bevo on November 20, 2008 2:38 PM

It basically because of their ad strategy that American Apparel has become a "major brand." If you think about it, with only 200 or so stores worldwide, they're still basically boutique and should be flying under the radar for most people. By breaking the rules and not being afraid to show some nipple....here we are.

Wonderful!

Posted by: Danielle on November 20, 2008 3:45 PM

Adrants covered the nudity angle with Bluefly a few years ago when Bluefly leaked their ads to my nudist resort, The Terra Cotta Inn so we would blog about them.

Nudity does create great buzz in the US and does sell if it is done well like AA. The whole idea is when women see their advertisements, some will think they are hip and edgy and go to their stores.

My congrats to American Apparel on a very creative ad. Hopefully someday they will contact us like Bluefly did so we will be written about in Adrants.com again

Posted by: Tom Mulhall on November 20, 2008 8:42 PM

Adrants covered the nudity angle with Bluefly a few years ago when Bluefly leaked their ads to my nudist resort, The Terra Cotta Inn so we would blog about them.

Nudity does create great buzz in the US and does sell if it is done well like AA. The whole idea is when women see their advertisements, some will think they are hip and edgy and go to their stores.

My congrats to American Apparel on a very creative ad. Hopefully someday they will contact us like Bluefly did so we will be written about in Adrants.com again

Posted by: Tom Mulhall on November 20, 2008 8:42 PM

Adrants covered the nudity angle with Bluefly a few years ago when Bluefly leaked their ads to my nudist resort, The Terra Cotta Inn so we would blog about them.

Nudity does create great buzz in the US and does sell if it is done well like AA. The whole idea is when women see their advertisements, some will think they are hip and edgy and go to their stores.

My congrats to American Apparel on a very creative ad. Hopefully someday they will contact us like Bluefly did so we will be written about in Adrants.com again

Posted by: Tom Mulhall on November 20, 2008 8:42 PM

Oh gosh a nipple! Does the FCC know about this? It sets such an unrealistic beauty standard; the very idea that a female might not wear a shirt is highly offensive.

Give me a break.

Posted by: Butterfly on November 21, 2008 11:29 AM

Wow. So edgy. Like, cutting edge, almost envelope-pushing. I mean, it's SO hard to know what cuts through the clutter these days.

I guess people got sick of all that cameltoe.

Posted by: bg on November 22, 2008 10:44 PM





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