Target Helps Christina Aguilera Hype 'Greatest Hits'

christina-aguilera-target-costume.jpg

Probably because the bulls-eye has more brand cachet than she does, Christina Aguilera's paired up with Target to promote Keeps Gettin' Better, a premature greatest-hits album buttressed by a handful of mediocre new tracks.

The ad features Aguilera in superhero Target garb, breaking through comic book frames like a cross between Frank Miller's Sin City and a less saucy version of Britney Spears' Toxic. It's infectious, mostly because Target knows how to play with the colour red. But it took a coupla watches to positively ID the once-ultra-visible pop diva.

Keeps Gettin' Better is available exclusively at the big-box. Possessed of timeless classics like Genie in a Bottle, Dirrty and something called Genie 2.0, we (don't) highly recommend it.

by Angela Natividad    Nov-12-08   Click to Comment   
Topic: Brands, Celebrity, Commercials, Promotions, Television   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: