That's a Pretty Chic Biscuit, All Right.
Or it's spec for Tom Tykwer's Perfume Deux: Redhead's Revenge. Dude on the chocolate bit looks kinda like Grenouille -- but really he's Le Petit Ecolier, a wee schoolboy who's served as the face of this snack since 1850.
For Lu Biscuits, which is currently having a chic little identity crisis. Okay, not really, but I seriously LOL'ed when the website started blasting ambient music. Because come on, all this for a biscuit. A saucy biscuit, sure. Even with a turn-on of a tea to pair them with, biscuits are still like less sexy cookies (NSFW).