The Cups Have Spoken-7-Eleven Now Credible Election Predictable.

From Another Limited Rebellion comes the story of how 7-Eleven's cup promotion has now accurately reflected the outcomes of the last three U.S. presidential elections, even reflecting the margins of victory. Consumer promotion as election metric, who knew? Looking ahead to 2012, maybe 7-Eleven can start printing one half of those cups now for Jeb Bush and Sarah Palin, doncha' know!