Why Would You Want a Body Spray that Smelled Like Your Deodorant?

dove-body-mist.jpg

That's the question my friend Elinora asks herself every time she sees this suspiciously meditative ad for Dove Go Fresh Body Mist, "in the same cool scents as Go Fresh deodorants." Variants include women in flowing dresses or underpants, writhing in harmony as little Dove logos waft around their armpits, tummies and legs.

Then one day, waiting impatiently for Life: Black Friday to return on Hulu, it hit her like a ton of bird-shaped bricks: "IT'S COOCH SPRAY!" she shrieked.

I don't know if she primed me for it or what, but the ad does have that timeless Massengill flair. "Mom, do you ever feel, you know ... not so fresh?"

Tagline on the Dove spot vibes almost like a tip-off: "Go beyond fresh."

by Angela Natividad    Nov-17-08   Click to Comment   
Topic: Commercials, Online, Strange, Television   

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Comments



Comments

I do not think that this ad is as off message as people are making it seem. Women's deodorant can smell pretty good. I can see why a lot of women would find this advertisment appealing.

Posted by: Jill Woelfel on November 18, 2008 12:41 PM




Stanton Optical


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