Uh Oh. Once again, a less than clued in marketer has rankled sensibilities by using tired stereotypes to promote product. A new site from ConAgra has been created for the brand's Asian Inspired Health Choice. It's lame. Truly lame. But we're going to give the floor to our reader who had this to say about that:
"Where do I begin? The ad people who came up with the 'lonely fortune writer' idea should be fired. The brand manager that approved the concept and execution should be fired. Anyone who approved this work should re-evaluate their values.
Not only is the work insulting to Chinese/Asians and Chinese/Asian Americans (what with the awful accent, broken English, and idiot like antics), but it also completely degrades the brand and product.
Here's an inventive online (and offline) creative implementation to promote heating device maker Gaz Metro. On the internet, the text surrounding Gaz Metro banners turns red when it the mouse is rolled over.
Offline in newspaper, ads at the bottom of the page were integrated with editorial so that text, as it was online, is altered to, in one case, turn red and, in another, blur as if heat were rising from the banner.
The agency, Touche PHD, tells us the altered text in the newspapers was part of the actual editorial rather than it being either a fake story or greeked.
We'd like to thank our friends over at Closer Look for making Adrants even more amazing that it already is with their kick-ass Amazing Amazer design tool. Every agency should have one of these. After all, who doesn't love some twinkling sparkle in their advertising?
Give is a visit. Make your site (and your photo too) way more amazing than it already is.
Since I couldn't have said it better myself, I'll just give you a taste and link to the rest. As many of you may know, Adrants has a sister site called Adgabber. It's a social network of sorts and it's where we house all the ads we feature here on Adrants. It's a thriving community of 6,500 members who discuss things in forums, post pictures, add videos, write blog posts and do everything else you could imagine a social network allows for.
Ning, the company that powers AdGabber, recently highlighted AdGabber on its blog and wrote, "Members have started discussions about the highlights of working in advertising, debated whether Ugly Sweater parties are simply marketing ploys and posted videos about corporate marketing strategies. Members can discover creepy ads, guidelines for radio advertising and even a warm and silly welcome for a new member."