At Crowd's Command, Getty Shoots a Dwarf. In Skates.

rollerblading-dwarf.jpg

To maintain its iron grip on the stock photo industry, Getty records searches and commissions shoots when enough people have searched for an image that can't be found.

To wit: a truckload of people recently queried "rollerblading dwarf." As promised, Getty had its photographers whip out the ambient lights and hunt down a highly mobile midget.

The result is at left. And because mass consumption of "rollerblading dwarf" images is just soooo quirky, agency Think Meets Do launched a Getty-whoring Facebook group in its honour: Search for a Rollerblading Dwarf on Getty Images.

Yeah, there probably could've been a better name for that.

Future shoots (those likely to be repurposed as an ad campaign, anyway) include shooting a crying lobster, and a llama in high heels.

by Angela Natividad    Dec- 8-08   Click to Comment   
Topic: Brands, Campaigns, Online, Promotions, Social, Strange   

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Comments



Comments

Just a comment...isn't he rollerskating not rollerblading?

Posted by: G money on December 9, 2008 12:31 AM

When you're Getty's size, I suppose it's all the same.

Or maybe the dwarf didn't want to 'blade.

Posted by: Angela on December 9, 2008 11:31 AM

Getty gets queries for a rollerblading dwarf, shoots a rollerskating dwarf. Thus ensuring that even in the case of special requests, customers won't ever find quite what they're looking for. Fucking stock.

Posted by: aargh on December 9, 2008 11:49 AM

I would like to see an elephant having sex with a midget on rollerblades.


kThxGo

Posted by: The Rock on December 9, 2008 11:55 AM

So, I guess my query, "Danny DeVito Skateboarding" didn't make it. Oh well. Close enough.

Posted by: Edward on December 9, 2008 1:20 PM

The caption should be "Inline skating dwarf," to avoid a lawsuit from the Rollerblade company, which owns the rights to the term "rollerblade."

Posted by: Liz on December 9, 2008 2:54 PM







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