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Banks Merge, Regis Philbin Gets Psychoanalyzed

tdbank_regis_philbin.jpg

Following the merger between TD Banknorth and Commerce Bank, Philadelphia-based Tierney Communications has launched an online campaign, TD Bank Theater, featuring Regis Philbin and Kelly Ripa, who have both been part of a long-running Commerce bank campaign. Targeting college students and "first jobbers" between the ages of 18 and 25, three online ads will run through mid-February.

The first, Therapist, has Regis flipping out over his bank going though another name change. With help from the therapist and Kelly, Regis appears to be cured...until he gets the therapists's bill.

Two more videos, Lincoln and Operator are to follow. The videos are supported by an online ad campiagn on site including Bankrate, Dow Jones, Yahoo, The New York Times, AOL and MSN.

Um, YouTube? Hello?

And can someone please promise the Boston Garden, currently named TD Banknorth Garden, will not be renamed again?

by Steve Hall    Dec- 1-08   Comments (0)   
Topic: Brands, Campaigns, Celebrity, Video
  

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