Canon Rebel Snaps Destiny.

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"Photography is a journey. How will you remember the trip?"

Posing the question for its Rebel XSi, Canon aired a nostalgic spot where a mother records her son's frame-by-frame transition from boy to pro football player.

A perfect choice of music turned the memories of strangers into something more intimate. We were moved -- and plenty more engaged than with those Dolce spots.

by Angela Natividad    Dec-17-08   Click to Comment   
Topic: Brands, Campaigns, Commercials, Good, Television   

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