Chevrolet Aveo Gets Its Sion On

chevrolet_aveo_dubai.jpg

Getting its Scion on, Leo Burnett Dubai has created a new commercial to kick up Chevrolet Aveo 5's cool factor to 18 to 30-year-olds and to remove the vehicle's stigma as a fleet car.

Produced entirely in the UAE - uncommon with most production outsourced to Eastern Europe or South America - the spot certainly does make the car seem attractive to one particular target audience: the canine. How that translates to the desired 18 to 30-year-old will remain to be seem.


Find more videos like this on AdGabber

It's nicely done though without too much self-important indulgence. And hey, man's bets friend is the star of the commercial. What's not to love about that?

And for those who love the Behind the scenes thing, the making of video is here.

by Steve Hall    Dec-15-08   Click to Comment   
Topic: Brands, Commercials, Good   

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: