EA, Nintendo Take Flack For Xbox 360 Footage in Tiger Woods Wii Ad

When is a Tiger Woods PGA Tour 09 Wii commercial not a Wii commercial? When it features the golfer swinging the Wii controller in front of a background from the Xbox 360 version of the game. At least that's what viewers in England thought after watching the ad.

While the ad did contain the disclaimer, "Available on all formats," people still felt misled and logged complaints with The Advertising Standards Authority which ruled the ad misleading and in breach of advertising standards. In a statement, the ASA wrote, "The ad must not be broadcast again in its current form."

EA admitted the ad did contain xBox 360 footage but said the disclaimer was intended to avoid confusion.

by Steve Hall    Dec-17-08   Comments (1)   
Topic: Brands, Celebrity, Commercials, Policy