Warning: include(/inc/detect_ads.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2008/12/lamb-appeals-to-every-mans-inner.php on line 11

Warning: include() [function.include]: Failed opening '/inc/detect_ads.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2008/12/lamb-appeals-to-every-mans-inner.php on line 11

Warning: include(/inc/header.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2008/12/lamb-appeals-to-every-mans-inner.php on line 12

Warning: include() [function.include]: Failed opening '/inc/header.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2008/12/lamb-appeals-to-every-mans-inner.php on line 12

Lamb Appeals to Every Man's Inner Lumberjack

lambs-75-tree.jpg

Under the slogan "Your holiday spirit," Lamb's pushes a triage of billboards that speak directly to scruffy dudes exhausted by the spendy and energetic gyrations of others.

Each board appears to be wood-paneled and (festively?) duct-taped. Perched by a swig-worthy neck of Lamb's are the following messages:

o "Yeah, we're into free-range turkey. It's called hunting."
o "You can buy a $75 tree. Or a $10 axe." (At left.)
o "Holiday shopping should be a one-day event."

Amusing work, even if it speaks to the parts of men that have attempted to fix our cars, build us coffee tables and otherwise sprinkle havoc (and sawdust, and transmission fluid) on our tidy store-bought worlds. Given the lines we're all having to brave just to visit the bank or buy groceries, the ads'll probably draw more lips to the bottle than those of the target market. (Frankly, we're halfway there.)

The work builds on Lamb's "It beats fancy" campaign, orchestrated by John St.

by Angela Natividad    Dec-23-08   Comments (0)   
Topic: Brands, Campaigns, Outdoor
  

Warning: include(/inc/subscribe_form.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2008/12/lamb-appeals-to-every-mans-inner.php on line 91

Warning: include() [function.include]: Failed opening '/inc/subscribe_form.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2008/12/lamb-appeals-to-every-mans-inner.php on line 91

Warning: include(/inc/dynamic/recent_adrants.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2008/12/lamb-appeals-to-every-mans-inner.php on line 113

Warning: include() [function.include]: Failed opening '/inc/dynamic/recent_adrants.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2008/12/lamb-appeals-to-every-mans-inner.php on line 113

Comments

Post a comment










Send This to a Friend








Warning: include(/inc/column_right.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2008/12/lamb-appeals-to-every-mans-inner.php on line 298

Warning: include() [function.include]: Failed opening '/inc/column_right.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2008/12/lamb-appeals-to-every-mans-inner.php on line 298

Warning: include(/inc/footer.php) [function.include]: failed to open stream: No such file or directory in /usr/home/shall62/public_html/2008/12/lamb-appeals-to-every-mans-inner.php on line 299

Warning: include() [function.include]: Failed opening '/inc/footer.php' for inclusion (include_path='.:/usr/local/lib/php') in /usr/home/shall62/public_html/2008/12/lamb-appeals-to-every-mans-inner.php on line 299