Microsoft Does Softwear. No, That's Not a Typo.
The so-called Softwear line of tees joins Crispin Porter + Bogusky's ongoing "I'm a PC" campaign. Common -- who already appears in ads for Microsoft's Zune -- infused the shirts with retro cred and his own '80s-inspired designs.
There's something the world needs now: mugshots of Bill Gates prowling the streets.