Microsoft Does Softwear. No, That's Not a Typo.

micro-softwear.jpg

Having failed (twice!) to woo young defectors with ads, Microsoft tries appealing to their unending quest for ironic shirts.

The so-called Softwear line of tees joins Crispin Porter + Bogusky's ongoing "I'm a PC" campaign. Common -- who already appears in ads for Microsoft's Zune -- infused the shirts with retro cred and his own '80s-inspired designs.

Variants include:

o The DOS Tangle: "The first logo you saw on a screen."
o The 101: "Learn to speak the language." Oooh, binary.
o The Misdemeanor: "Everyone deserves a second chance."

There's something the world needs now: mugshots of Bill Gates prowling the streets.

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments



Comments

Some of the designs are pretty okay (the 0s and 1s, specifically). But, this site looks like it was designed and built with efforts of a monkey banging on a keyboard. And come on "in stores on Dec 15th"?

I want a lil' linkety linkage to buy. n00bs.

Posted by: Edward on December 8, 2008 1:34 PM

Consider for a moment that you're making this demand of an ancient software company that just launched an online store LAST MONTH.

Posted by: Angela on December 8, 2008 4:46 PM







Featured FREE Resource: